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Why was TrustMyContent born?

With over four billion citizens called to the polls in 2024, our society is more than ever confronted with the phenomenon of disinformation, amplified by the multitude of poorly moderated platforms and the rapid dissemination of information. As this trend intensifies and technology makes it easier to create and manipulate falsehoods, it becomes necessary to restore trust in the information accessed by displaying the sources of the content.

The fight against disinformation is a collective effort, combining initiatives both upstream and downstream of information production: protecting and valorizing authentic content with undeniable provenance and/or resulting from investigative work, and detecting and isolating fake content and disinformation campaigns.US/EU legislators are gradually obliging content creators and web platforms (via the AI Act, DSA, etc.) to provide more transparency. In 2024, major players are aligning themselves with the establishment of technological standards (such as C2PA).

Based in Paris, TrustMyContent is born in 2024 and is part of this momentum by offering a SaaS solution that allows for the "labeling" of content (image, video, text, audio) and securely and unalterably displaying their provenance.

TrustMyContent supports content creators such as media outlets, journalists, politicians, as well as brands or institutional communication teams in combating identity theft or counterfeiting. 

TrustMyContent positions itself as a white-label solution for its clients, managing their "origin label" accordingly.


Co-founder & CEO

Mathieu Kervenec, as a former associate director at EVA Group and Cyber Director at Sopra Steria, after 15 years of consulting in IT and cybersecurity, decided to co-found TrustMyContent to combat disinformation. The aim is to offer a solution for individuals and entities creating and manipulating digital content, allowing them to display its origin.


Co-founder & CMO

Anna became interested in disinformation and its challenges at Sciences Po Paris, where she also led the Cybersecurity Association. She specialized in hybrid threats, disinformation and fake news in digital societies, and European relations. She has also worked as a cybersecurity consultant at Sopra Steria.  

Last news

March 2024 - TrustMyContent is incubated within the Entrepreneurship Center of SciencesPo Paris to develop commercial traction and product development. The Incubator is labeled as the Parisian Innovation Fund (Fonds Parisien pour l'Innovation or FPI) by the City of Paris.

January 2024 - Partnership with L'Atelier, our technological partner located in the heart of Paris. Specialized in software development.


March 2024 - ​TrustMyContent participated to the ThinkTank of Cercle Pégase, which aims to organize the French response to informational attacks, to strengthen the ​resilience of our democracy and institutions.

Credit photo : Ysens de France

March 2024 to June 2024 - ​TrustMyContent is working to include JTI's data within its label system in order to highligh JTI certification and media's transparency.


March 2024 - TrustMyContent is excited to become a member of ​the Content Authenticity Initiative


February 2024 - ​TrustMyContent launched a market study, surveying over 500 journalists and editors on media maturity in dealing with disinformation risks
Fill the study (french):